Easy To Pitch was founded by Priyanka Madnani in 2017 in Gurugram in order to help the entrepreneurs master the art of pitching to investors. A successful pitch to investors to raise funding and demo days has become a vital part of a startup and business entrepreneurship. In 2016, Priyanka Madnani was also battling to make incredible pitches for her first startup, a stage that offers more than 2,500 services by vendors in Delhi-NCR. Priyanka understood that she was not alone. She says, “There are a lot of founders facing similar issues. Communicating their ideas continued to be a challenge, despite numerous acceleration programs and support in the ecosystem.” In 2017, this need became the foundation for Easy To Pitch.
Priyanka became as involved as possible in the startup ecosystem – and began volunteering at Headstart, India’s oldest and biggest startup ecosystem. In the wake of talking with numerous tutors, incubators and, and speculators, Priyanka noted one basic thing – the absence of experts to“groom founders for pitching”. She says most domain specialists can share industry knowledge and little about grooming to entrepreneurs. What began as a freelancing consultancy administration in 2017 soon evolved into a private limited organization, enrolled in October 2019. Mentors from organizations like Blume Ventures were impressed with her strategy of managing almost 150 new startups and urged her to take the entrepreneurial route. Situated in Gurugram with a group of 22, Easy To Pitch has helped more than 350 startups, in 21 Indian urban communities with one-to-one engagement online.
Its services incorporate reviewing or preparing a startup’s pitch deck and speculation deck without any preparation, getting the financial valuation and projections prepared, preparing for Demo Day for an accelerator and incubator program, and founder grooming. Having reviewed more than 3,000 decks, the charges start at Rs 8,000 and goes up to Rs 30,000 for around 12 days of working intimately with the core team. While the cost is determined by which stage the startup is in, student entrepreneurs can avail of services at a beginning cost of Rs 5,000. Easy To Pitch has secured more than 200 partnerships in the ecosystem.
COVID-19 and the Journey Ahead
Since she handled all the work herself as a freelancer, the entrepreneur says there were ‘fortunate challenges’ like increasing for services. She anticipates onboarding 20 additional workers soon. “With many founders seeking our help and not enough members on the team, hiring became a challenge but we are stabilizing now,” she adds. The entrepreneur is becoming habitual of designating work and not dealing with all the tasks all alone. Bootstrapped with Rs 2 to Rs 3 lakh while transitioning to a privately owned business a year ago. The startup has a sustainable plan of action and is on track to achieve Rs 1 crore in revenue in March 2021. COVID-19 has not at all affected the business of the startup.
Moving ahead, the startup intends to launch a founder’s dashboard automated tools designed by utilizing AI to make pitch deck and strategies. Moreover, Priyanka Madnani is searching for investment after the device’s model is released in the next few months. It likewise wants to take into entrepreneurs from Tier II and III cities in the future.
Easy To Pitch helps the entrepreneurs to prepare for funding, conceptualize pitch deck, getting a financial valuation with ready projects, and many more.
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