In 1995 internet services in India introduced that prepared the path for digital marketing in India. This was the first small step toward India’s digital marketing movement. However, the true rise of digital marketing began in 2008, when internet platforms became more widely available and people began to use search engines.
Marketing your firm online, whether you call it digital marketing, online marketing, or internet advertising, is a major thing these days. After all, internet usage has more than doubled over the last decade, causing a significant shift in how people buy things and engage with businesses.
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Effectiveness of Digital Marketing
Any firm may benefit from digital marketing. Digital marketing help businesses of all sizes expand, from mom-and-pop shops to internationally known universities and beyond, at Disruptive. That is the allure of Internet advertising. You can use digital marketing to target anybody, anywhere if you know who you want to reach.
STRATEGIES FOR DIGITAL MARKETING
Although the list of digital marketing tactics is always changing, here are some of the most prevalent digital marketing strategies to reach out to the customers online:
- PAY-PER-CLICK ADVERTISING
- PAID SEARCH ADVERTISING
- SEARCH ENGINE OPTIMIZATION (SEO)
- PAID SOCIAL MEDIA ADVERTISING
- SOCIAL MEDIA MARKETING
- CONVERSION RATE OPTIMIZATION (CRO)
- CONTENT MARKETING
- NATIVE ADVERTISING
- EMAIL MARKETING
- AFFILIATE MARKETING
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Let’s check out the top 5 digital marketing companies which are creating their name in the industry:
Webchutney
Webchutney has offices in Mumbai, Bengaluru, and New Delhi, and was founded more than two decades ago. It has garnered over 300 industry awards and widespread acclaim for its outstanding work, with a team of100+ best specialists in the industry. Microsoft, P&G, Airtel, Unilever, Wipro, Titan, and HDFC, to mention a few, are among its clients.
Online advertising, website design, mobile marketing, SEO, analytics, application development, and social media are some of the services they provide. The Economic Times and Brand Equity have selected The Economic Times and Brand Equity as the best digital agency in India.
EchoVME
EchoVME is digital media marketing training and services provider, providing world-class social media marketing services and personalized training programs for businesses, academics, faculty, marketing managers, CEOs, and the healthcare industry, among others.
It is an award-winning social media agency established in 2011, with its registered office in Chennai. Working with brands like Cashkaro, Nasscom, Bosch, The Times Group, etc.
Godot Media
Godot Media’s compelling content writing services may help you expand your business faster. They provide articles, blogs, product descriptions, and ebooks with content. Furthermore, in addition to SEO, they are well-known for their copywriting and social media marketing. Their prices are reasonable, and they even give a refund if your job is not started within a week after payment.
Griffin Pest Solutions Inc., Multi-Media Publications Inc., TyreZone, and Original Outlaw Apparel are just a few of the companies that have partnered with Godot Media. This firm serves clients in more than 20 countries throughout the world. Whether you’re looking to improve your online presence or employ cutting-edge Internet and social media marketing methods, Godot Media can be a reliable partner for you.
Gozoop
Gozoop’s renowned clients include Taj, Zee TV, Viacom 18, Godrej Properties, IIFA, Oppo, Tata Steel, Mahindra Rise, and Alienware. It specializes in social media marketing, mobile marketing, online PR, and other facets of Internet marketing, with offices in Mumbai, Delhi, Bengaluru, Chennai, Dubai, and Singapore.
Gozoop is a great option whether you need social media optimization, search engine optimization, online reputation management, site design, and development, pay-per-click advertising, or social commerce.
Social Beat
Social Beat, a global growth partner for hyperscaling start-ups and top brands in India, was established in 2012. With over 200 digital experts spread across Bengaluru, Mumbai, NCR, and Chennai.
With over 170 employees, Social Beat is India’s fastest rising independent digital marketing agency. An award-winning agency that works with some of India’s most well-known brands. It provides services such as video production and promotion, content marketing, marketing planning consulting, influencer marketing, branding and identity, and more. Working with Himalaya, Tata Cliq, Paytm, Dhany App, Swiggy, and Khatabook, among others.
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Note: Small businesses, especially those with a limited budget, have a plethora of options when it comes to Internet marketing. Digital marketing may be done on almost any budget and scaled up or down as the company expands to meet its demands.
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