As the outbreak of COVID-19 continues to spread throughout the globe, more stringent containment measures have been put into place. From social distancing in the workplace, school, and daycare closures, to “shelter-in-place” orders, our nation and the world are coming together to fight this pandemic. A huge number of startups and other established companies have been affected by the COVID-19 pandemic. In this situation, people in India, especially millennials, are spending the majority of their time playing mobile games during the lockdown. It has led to a considerable increase in user engagement of Indian gaming startups.
With citizens forced to stay at home because of the national lockdown, online gaming startups such as Gametion Technologies, Gamerji, Adda52Rummy, Baazi Games, and Poker Dangal saw rocketing traction. They started working on various ways to engage their new user base as well as cope up with the surge in the number of users, and longer hours of engagement.
Gametion Technologies
Without a doubt, Ludo King by Gametion Technologies is the number 1 online game in India with entire families and organisations participating in online tournaments. The online version of the age-old board game has brought everyone back to their childhood. What is an already popular game has seen unprecedented growth in the last month.
Gamerji
This platform provides new-age gamers to play, communicate, share content, and get cash prizes by attending tournaments for games like PUBG mobile, Clash Royale etc every day. Soham Thacker, the founder of Gamerji, believes that this is the best time for online gaming platforms to attract users because people are at home right now and online gaming is what is keeping everyone engaged and connected.
Baazi Games
Baazi Games operates three verticals on its platform: PokerBaazi, Ballebaazi, and RummyBaazi. PokerBaazi and RummyBaazi offer independent offerings. Ballebazzi is a daydream sports gaming platform allowing cricket, kabaddi, and football, and tournaments depend on live matches.
Adda52Rummy
This startup is also working on a similar approach. They saw a 200% increase in new users during the lockdown. Adda52Rummy is also trying to increase their market spend, as this is the right time for brand awareness campaigns, as people are spending more time online. The platform is offering bonus codes for first-time players, and tax savings and referral codes for existing top players for online rummy.
Poker Dangal’s
The firm’s founder Varun Mahna is making sure the customer service is not hit as this is one of the golden opportunities to cash on. Poker Dangal has seen a 30 to 35% increase in the number of users.
COVID-19 has proven to be the much needed boost that Indian gaming startups required to gain more market space. For more information on these startups, you can search for them on The Company Check!
