With more Internet users every year, it’s secured to say that the social e-commerce startup industry thrives. A large portion of the huge retailers overall as of now have an online presence, and new online retailers seem to launch every day. Billions of people use e-commerce and social media, and these stages are growing exponentially every year. At the point when we think about India, it has experienced an effective mix of the two. The social e-commerce startup, e-business fueled by social media, use proposals, social interaction, customer ratings, and shared pick lists to promote sales.
Social e-commerce startup is defined as using social media to market an online store. E-Commerce stores can use social media to assemble brand awareness, attract online followers, and make online sales. Organizations can likewise use social media to get their brand, profile, and products shared on the web.
Top 5 Social E-Commerce Startups in India in 2020
GlowRoad
GlowRoad was set up by Sonal Verma, Kunal Sinha, Nitesh Pant, Shekhar Sahu, and Nilesh Padariya in 2017. This social e-commerce startup connects resellers directly with raw material suppliers utilizing online media stages, for example, WhatsApp and Facebook. The organization presently guarantees over 6,112,367 resellers, 20,000 suppliers, and 18,337,101+ purchasers. The mobile app allows online retailers and SMEs to earn money by promoting selected goods and services in their online and offline social networks. GlowRoad helps housewive by exchanging a variety of trendy products, for example, clothing, home furnishing, jewelry, etc in their social network.
Meesho
The Meesho application was created in December 2015 by Vidit Aatrey and Sanjeev Barnwal, the two alumni from IIT Delhi. The name Meesho is short for ‘meri shop’ or ‘my shop.’ Bengaluru based social e-commerce startup Meesho plans to set up a stage where anyone can start their business with zero investment. By 2020, the startup focuses to make around 20 million micro-entrepreneurs. It empowers small businesses and people to begin their online stores through social channels, for example, WhatsApp, Facebook, Instagram, and so forth. The moment you open the application/you see a huge collection of quality products sourced from the best suppliers in the business. Select an item that your organization might want and share it independently with your Whatsapp contacts or on your Whatsapp groups. You can likewise share the items on your Facebook wall, Facebook page, or Facebook groups. After you share products, you will begin getting inquiries. You can include your margin on top of the product charges and transportation charges, and share the final cost with your client. At the point when your client confirms the request, put in the request on the application. You will get receive all notifications with respect to the status of your request. Your client will get the order in the following 2-3 working days.
Shop 101
Shop101 was set up by Abhinav Jain and Aditya Gupta in 2015 and was formally launched in mid-2016. This social e-commerce startup engages business people to sell online as well as on WhatsApp, Facebook, and Instagram with zero investment by giving an online store under two minutes. The organization announces to have 25-30% month-on-month development all through the ongoing years and has empowered more than 3 lakh entrepreneurs over India. Budding Entrepreneurs from housewives, college students, and youthful alumni can resell from an extensive range of items available on the widely confided in Shop101 Supply stage.
Mall91
Mall91 is Noida based social e-commerce startup, which won the government’s ongoing Aatmanirbhar Bharat App Innovation Challenge in the Business category. Set up in 2018 by Nitin Raj Gupta and Shubham Paramhans, Mall91 attempts to satisfy rural India’s online shopping wish. The social e-commerce startup combines different functions into one phase, including gaming, chat, video, and social shopping facilities. It centers around the following 400 million clients who communicate in other vernacular dialects across Tier 2,3 and 4 urban areas in India.
Bulbul
Begun in December 2018 by Sachin Bhatia, Atit Jain, Sichen (Sianna) Liu, e-commerce startup Bulbul focused on helping clients with finding new products through a live and interactive e-commerce stage. It moreover incorporates influencers who clarify the product highlights and speak with clients to resolve their queries, helping them make a decision during a live transmission. It intends to make internet shopping engaging and social while offering clients the opportunity to discover new things.
It is surveyed that by 2025, India’s social e-commerce startup market will show up at US$ 220 billion, while social trade can possibly form to transform into a US$ 100 billion market. With a broadening client base, cutting down overhead expenses, and extending excitement from financial specialists, social e-commerce startup is prepared to be the next king in the Indian online shopping industry. Furthermore, an expanding number of new companies are exploiting India’s huge muddled market of suppliers and makers in level II, III, and IV urban communities.
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