The Covid pandemic has made the Indian Entrepreneurs focus on the production and promotion of Indian Products and Services. While the whole world is reeling under a few negative outcomes, there have additionally been a couple of silver linings. This time has put the focus on indigenous brands, particularly after Prime Minister Narendra Modi reported his support for an ‘Aatmanirbhar Bharat’ and settled on the clarion decision for going ‘vocal for local’ a lot louder than any time in recent memory.
There has been a growing trend of homegrown brands throughout the most recent couple of years, and the numbers are simply expected to ascend in the years to come. In spite of the fact that the Swadeshi movement was an essential part of India’s battle for freedom from the British Raj, it has again observed a restoration as Make in India.
Indian Entrepreneurs Promoting Indian Products and Services
Some of the biggest homegrown startups today are helmed by Indian Entrepreneurs who are women. Let’s take a look:
Shivaarti Bajaj, BoxEngage
With BoxEngage, clients can discover a range of engaging videos – tik-tok style, exceptional experiences and administrations, and considerably moreover multiple categories from art, music, dance, fitness, cooking, comedy & so many more. It is particularly designed for the requirement of Indian clients wherein both the content creator and end-clients can do considerably more than basically follow or comment on their influencer/content creators. The startup was rebranded as BoxEngage in March as Indian Entrepreneur Shivaarti Bajaj and her co-founders felt that “things were never going to be the same in the post-COVID-19 era,” and it emerged as one of the best alternatives to TikTok in India. The stage has seen 70-80 percent natural growth and plans to scale up considerably further in the coming future.
Disha Singh, Zouk
Disha Singh is the founder of Mumbai-based B2C startup Zouk, a vegan brand for bags, wallets, and accessories. The startup stands apart by fusing Indian craftsmanship with modern functionality with its products. The products have a quintessence of India with Indian themes, prints, and fabrics, and are built to serve the present requirements. She gives the example of Zouk’s office bags for ladies which come in Ikat, Jute, and Khadi fabric, and can easily hold a PC, tiffin, and more.
Zouk generates employment by working with craftsmen from Dharavi. The homegrown brand centers around utilizing Indian handicrafts like Ikat, jute, khadi, and motifs in its products. The raw materials are acquired from the nation over, and as many as 24 artisans make each piece. Despite the fact that she began with an investment of Rs 20 lakh from her investment funds, Zouk today has earned an income of Rs 5 crore, turning the startup beneficial in a brief timeframe.
Aneesha Jyoti and Vatsala Sharma, Language Curry
Language Curry was founded in 2019 by Aneesha Jyoti and Vatsala Sharma. Language Curry offers courses in dialects like Hindi, Sanskrit, Punjabi, Gujrati, and Kannada. A couple of more dialects like Tamil, Marathi, Telugu, and Malayalam, will be launched soon. The application has discovered among NRIs, Indians, expats, and vacationers who are enthusiastic about learning Indian dialects. The startup has tasted incredible achievement and has also witnessed 2 lakh downloads by tourists, international students, NRIs, and people from 150+ countries.
Nidhi Yadav, AKS
It was in 2006 that Nidhi Yadav, Co-founder, and CEO of the contemporary ethnic brand AKS, watched Meryl Streep’s 2006 blockbuster film The Devil Wears Prada, and she realized fashion was her purpose in life. This Indore young lady graduated in Computer Science and worked at Deloitte before launching her brand AKS in May 2014, when she was just 25 and a mother to a six-month-old child. Situated in the Millennium City of India, Gurgaon, AKS has a network of printing, coloring, stitching, and manufacturing units of Apparels in Jaipur. With a group of profoundly professional management, the brand is currently in the process of continuous expansion and fusing the most recent business practice to serve clients. In a brief period, AKS has arisen as one of the greatest designer labels in India’s online style market. AKS, meaning ‘reflection’ in Urdu, has always believed in empowering women, which is why it outsources almost 50 percent of its work to women entrepreneurs
Keerti Singh, Hitwicket
Hitwicket is the World’s driving mobile Cricket Strategy game. The journey of the startup incorporates the utilization of new-age advancements like Artificial Intelligence, Machine Learning unexpectedly in Sports. The vision of the startup is to be the premier mobile eSports IP from India. The startup was founded in June 2015 by Keerti Singh and Kashyap Reddy. The game has 2.1 million natural downloads in more than 100 nations, with clients going through over 32 minutes per day on the game – much more than the worldwide normal of 23 minutes. Their ever-famous game Hitwicket Superstars had an astounding 130,000 downloads inside 48 hours of delivery. Around 30% of their present clients are from Australia, the UK, the US, Pakistan, Bangladesh, and Sri Lanka.
Sujata and Taniya Biswas, Suta
Suta, which signifies ‘thread’, is gotten from the syllables of sister-duo Sujata and Taniya who began this brand. Their particular mul cotton sarees are well known among ladies from varying backgrounds – be it superstars, businesswomen, or sportswomen. Their story is the thing that inspires one the most – everything started when the sisters had a discussion with weavers in West Bengal and perceived how a saree is made. The weavers, craftsmen, and the specialists are at the core of Suta, and the sisters needed to help the network that is regularly abused on account of agents. That is the point at which they began Suta in 2016, and also gave their desire for entrepreneurship a shot. The local brand that has consistently been a supporter of ‘Vocal for Local’ praised its fourth anniversary on April 1, 2020. Today, Suta works with in excess of 1,400 weavers and specialists from various parts of India.
For more information, visit the website of The Companycheck
