In today’s tech savvy world, it is nearly impossible to find a business that does not have an online presence, especially with social media. However, most small and medium businesses overlook the advantages of a business website and a good domain name. A domain name for your business is more than just an address for your website, it is the name of your business on the internet.
If you’re moving towards building a business website soon, here are a few things to keep in mind while deciding on a good domain name.
Pronounceable Names
The domain name you select should not be a tongue twister. The moment your brand name becomes difficult to pronounce, you lose touch with your target audience. A simple factor known as processing fluency plays a major role here. It is the ease with which a person is able to remember information. If you make it difficult for people to remember your domain, there’s a less chance that they will search for your website. Easy names are the best way to go to attract more traffic on your business website. The simpler you make for customers to find you, the more beneficial it is for the health of your website when it comes to getting ranked by Google.
Select .com
Keep your extensions common when designing the perfect domain name. Rather than going for any uniqueness, it is always advisable to select .com as your preferable extension. In scenarios where .com is not available, go for other well-known extensions such as .co or .org or .net. For those businesses that plan on operation in one country alone can use country specific extensions such as .ca for Canada and .in for India.
Keyword Usage
Keyword usage plays a key role in designing your business domain name because it helps in ranking your website. Avoid using generic keywords or phrases as they do not carry the same SEO benefit and be careful of not using the exact same match of words as it may hurt the brand image.
Avoid Hyphens
Do not use hyphens, numbers or anything which sounds complicated to keep up the simplicity. Take Pepsi.com as an example, using their brand name in their domain name gives them an edge over inferior options such as “Pepsi-cola.com” or “Pepsi-2-drink.com”.
Make it intuitive
The domain name should be good enough to give the customer a brief idea about your business. A domain name which points straight to the business a company is doing makes up for a good domain name, as it helps a customer in memorising it easily. If people begin to comprehend your company’s business from your domain name, it is more likely to stay in their memory.
Keep it crisp
An ideal domain name should be kept short and crisp, though avoid making it too short as it may result in people struggling to pronounce and remember it. Strike a balance between the two and don’t use more than three words in the domain. Refrain from using abbreviations as well.
Modify if necessary
If you have done all of the above and your selected domain is still unavailable, make some minor modifications. Make changes like adding prefixes or suffixes or use a different extension unless it affects your brand or the audience.
Use these few pointers if you’re juggling with domain names and establish a strong web presence for your business. If you’re about to bring your business online, visit us at Company Wizard to build the perfect website for your business that reflects exactly what you represent.
