Nearly every country across the world has had a lockdown on some scale in a bid to curb the spread of the novel coronavirus. With a pandemic underway, people have received the much-needed push towards adopting technology in our country. The e-commerce sector has seen multitudes of growth thanks to the populace opting for online shopping. Consumers now prefer online shopping on e-commerce websites for everything, from groceries to clothes, since stepping outside isn’t an option in order to avoid the risk of getting infected.
The e-commerce industry has seen changes ever since its inception and there are so many trends that have come and gone. This space has evolved and is continually evolving every day with new trends on e-commerce websites seen every few months. Most successful e-commerce websites focus on metrics such as customer shopping patterns.
Here are a few trends on e-commerce websites that we’ve summed up for you:
Motion in Product Images
E-Commerce websites are relying more on advanced visuals like motion design in order to promote their products and grab the attention of their customers quickly. Usage of motion design means that there will be more dynamic images on the website compared to static ones.
Unconventional Grid Layouts
For years, the square grid layout has dominated different e-commerce websites. However, thanks to increased customer engagement, business owners have started experimenting with new layouts in order to create more eye-catching websites and expand business. The idea of abandoning the homogenous grid layout is welcome as it gives an edgy and modern feel to your brand. Making your website attractive will help you draw the attention of your customers to certain products without overtly emphasizing on them.
Branded Shipping Boxes
Custom shipping and delivery boxes create a sense of excitement in customers about the delivery of the order and encourage loyalty. Branded shipping boxes give a chance to promote your website, different products, and your social media accounts through which customers can regularly connect with your brand. A brand new trend with smaller online businesses is going an extra mile by using eco-friendly boxes and packaging. This promotes the business as an environmental-friendly brand helping you align with like-minded customers.
Personal Product Descriptions
Like so many other industries, e-commerce is also leaning towards personalization and using a more human approach to address their customers. You can add more humanity to your product descriptions with sections like usage advice, testimonials, addition of a list of the benefits in new ways and addressing common concerns. These features play a major role in personalization of the product.
Sale through Social Media Posts
Attractive social media posts increase sales among followers. You can advertise different products, new launches, restocks, gieaways and more on various social media accounts such as Instagram, Facebook, and Twitter. Connecting with your customers through social media gives you a more intimate bond with them and also helps in increasing more avenues for sale.
E-Commerce, around the world, is on the rise at a steady pace. You can use some of these popular trends to create a better user experience for your online business, increase sales, receive higher traffic, and improved customer satisfaction. Global e-commerce sales are expected to rise from $1.3 trillion in 2014 to $4.5 trillion in 2021, resulting in a three-fold expansion in a seven year span.
