The internet has presently turned into an ocean of content and information and it has become difficult to grab your target audiences’ attention. With so many posts made every day, there is a lot for the viewer to look at and to grab eyeballs between is a tough task. One of the best ways to achieve this, though, is through the use of eye-catching and informative infographics. They function as a tool which provides data and analysis in a way that makes it easy for the audience to digest information.
What are infographics?
An infographic is a combination of graphic design, content and data. They have the capacity to create a communication medium allowing market experts to present complex or dry data in an appealing way. Infographics are generally shared via social media.
Why should you use an infographic?
Humans possess a very short attention span and as if you’re part of a marketing team, it’s important that you know the skill of successfully connecting with your target audience and here’s how infographics can prove really useful for your next digital marketing campaign:
Grab user attention
A human brain gets attracted to information displayed in a well-designed and attractive format. Content backed with an image can attract 94% more views and 180% more engagement than text-only content. In simple words, infographics are more fun and engaging when compared with plain text.
Demonstrate expertise
Use of tables, graphs, charts and other information shows a visual representation of extensive research and hence enhances credibility in the market.
More understandable
Well-designed infographics convey a bundle of data and information in a relatively small space. They extract the most essential facts and figures and deliver them in a relevant and understandable manner.
Boost brand value
Infographics are important marketing tools that help in promoting your brand value. They demonstrate your brand value and that’s why it is important that they support your defined brand image which consists of a company logo and website address or other contact information.
Make your content viral
Firms have reported a 12% boost in their site traffic since using infographics. Infographics have the potential to highlight your brand on social media platforms. Users spare glances in microseconds on social media because there is so much to view. At this point, infographics stand out and give better call-back value to the brand.
There are a bunch of online tools available for creating infographics. Some of these include Canva, Piktochart, Venngage, Infograhica etc. It doesn’t matter whether you are self-designing an infographic or enlisting help from someone who is a designer, until your infographic conveys the necessary information which was required to be conveyed with all relevant data and stats.
