Website traffic is a key indicator of the health of your business website. If you’re new to the world of online business or have just created your first business website, then you’re probably trying to figure out how to increase the website traffic or the number of visitors on your website.
There are lots of tactics you can use to boost your online presence and at minimal to zero cost too. However, it’s important to remember that results can take to time to reflect but that doesn’t mean that you don’t create an online marketing strategy.
Increasing website traffic can be done in two major ways – on-site and off-site. Here’s a detailed list of 10 ideas you can use.
On-site Ideas
These are ideas that you can implement and control yourself on your business website. Although some of these ideas may require technical know-how or a web developer for help.
Blogging
You can add a blog section to your website where you write and upload blogs related to your business, products, or services. Blogging can help your website rank in search and also highlights your expertise in your business domain, creating brand awareness.
Content Marketing
Good quality content is a great way to increase your customer base and reach a bigger online audience. You can offer resources that your customers find useful and this helps in building a lasting relationship that moves towards conversion and retention.
On-page SEO
Optimising content is helpful for both gaining rank on search engines and getting potential customers. On-page SEO means optimising the structure and content of the pages on your website.
Email Marketing
Sending out helpful emails is still an effective method of engaging your customers and boosting visitors to your website. This encourages website clicks as well.
Site Accessibility and Speed
Make sure that your website user interface is simple because audiences are now using social media on smartphones and a responsive interface is key. Also, keep in mind that your website should load quickly on a mobile as slower websites lose customers quickly.
Off-site Ideas
These are tactics you can use away from your website to increase the number of website clicks and overall website traffic.
Guest Blogging
You can use your experience and write a guest blog post for other people’s blog sharing your experience. This will bring you in the attention of a whole new audience and this can lead to an increase in the number of new and unique site visitors.
Video Marketing
Videos are very impactful and a good way to engage with your audience. Videos can boost your presence on huge platforms like YouTube and search engines highlight videos in search results. This gives your content a better chance to get good ranking.
Community Contribution
You can become a part of other digital communities, comment and take part in online discussions. Answer questions and give your brand a boost in new circles. This is a long-term strategy and results take time to be realised. This is not the platform for sales but to create brand awareness. Don’t try to sell anything, just share knowledge, and increase your credibility.
Social Media
Social media is the easiest and most immediate way to connect with your customers and audience. You can create engaging posts with a call to action, to redirect users to your website. There are also paid marketing campaigns that one can opt for on social media platforms and these give website traffic simultaneously.
Digital PR
Using PR for earning media coverage drive brand building and awareness. Creating interesting press releases increases audience interest in your brand and you can drive traffic to your website quite easily through an online article or a news site or any kind of online press coverage.
These are just some of the ways you can make your visitor count rocket but there are other long-term campaigns you can create as well. For more help with your business website, you can visit the Company Wizard.
