A key component of any business today is a business website. A place where all your clients, vendors and collaborators can see what you represent. It’s important to make sure your business website user interface leaves a good impression that drives users towards connecting with you further.
Here are a few tips on how to make your website user interface more engaging:
- Use beautiful graphics and easy-to-read fonts. These always work and who doesn’t like looking at pretty pictures?
- Make sure your graphics are compressed and optimized for fast loading, you can use photo editing applications to reduce the file size. If your website is slow, search engines like Google will penalize your ranking.
- Research the competition to see how they have designed and optimized their websites, but don’t make it look exactly similar. You want to show how your business is better and different.
- Research your target audience to see what they want from your site, how long are they on a particular page, and what you can do to make it better?
- Stay consistently on-brand throughout your website design. Everything you put up should be aligned with your brand and its vision.
- Design an intuitive navigation system that allows users to get to the pages they need quickly. Websites that are difficult to navigate lose users within the first few clicks.
- Publish easily accessible contact information and make sure users can reach you.
- Incorporate obvious call-to-actions (especially “buy now” buttons).
- Create pages that are standard for small business websites, such as:
- Home
- About us
- Products/Services (with descriptions and visually appealing images)
- Sitemap (for SEO purposes)
- Management team
- Contact us
- Terms of use (the online contract governing how users can use your site)
- Privacy policy
- Additional pages relevant to your specific small business
For more help with creating an engaging website user interface and other website-related issues, you can avail advice from our experts at the Company Wizard.
