Best Marketing Campaigns
The Unique Brand Strategy of Amul
Through different advertisements, they have frequently raised voice against issues, which are generally not considered important in FMCG product ad…
Women Entrepreneurs
Virtual Incubation Program for Women Entrepreneurs
Zone Startups India and Startup India have launched VIP-WE, a free 10-week online incubation program for 20 early-stage tech startups founded by wo…
Women Entrepreneurs
Women Ahead Nominees for ET Startup Awards, 2020
Five women founders made the Woman Ahead shortlist of The ET Startup Awards 2020: Vineeta Singh (Sugar Cosmetics), Rashie Jain (Onco), Anju Chaudha…
Government Measures
Consumer Protection (E-Commerce) Rules, 2020
New rules are notified together as the Consumer Protection (E-Commerce) Rules, 2020 by the Ministry of Consumer Affairs, Food, and Public Distribut…
Trademark Registrations
Why Companies should Copyright their Logos
When a business decides to update, redesign, or completely develop a new logo, they should also copyright their logos to ensure the protection of t…
Government Measures
99% Indian Businesses are now MSMEs
99% of Indian businesses now come under the category of MSMEs based on the parameters of investment and turnover of the Government’s new definition.
Business Websites
Web Design Trends for a Business Website
Good web design goes a long way for an online business or a business website. Here we’ve made a list of some of the top web design trends for a bus…
Industry Leaders
RIL becomes India’s first $150 bn company
Reliance Industries became India’s first $150 bn company after a sharp jump in Friday’s NSE session. It is now valued at Rs 11 lakh crore and says…
Tips for Investors
Types of Investments in Small Businesses
There are only two types of investments in small businesses, equity (exchanging money for ownership and profits) or debt (lending money).
Tips for Investors
Tips on Investing in your First Company
Investing in a company usually means larger sums than safer options. Four tips for your first company investment: research the other stakeholders,…
Women Entrepreneurs
Kiran Mazumdar-Shaw named EY World Entrepreneur Of The Year
Kiran Mazumdar-Shaw, Executive Chairperson of Biocon Ltd, has been named EY World Entrepreneur Of The Year 2020.
Government Measures
Govt schemes for local electronic companies
The Centre has invited applications from electronics manufacturers for three incentive schemes worth Rs 50,000 crore in total: PLI, SPECS and EMC 2…