Industry Leaders
Price Hikes may dampen Festive Spirits for Automobile Companies
Raw material costs rose with auto demand in 2020, squeezing margins. Bajaj Auto, Hero MotoCorp, TVS and Ashok Leyland raised prices ahead of the fe…
Marketing & Social Media
Tips for Small Sellers to Ride the Social Commerce Wave
Social commerce is growing fast, even in tier II and III cities. Four tips for small sellers: build authenticity, offer a seamless checkout, avoid…
Company Stories
Swiggy to bring Street Food Vendors on its App
The Centre has tied up with Swiggy to bring street food vendors online under the PM SVANidhi Scheme, starting with 250 vendors in Delhi, Chennai, I…
Women Entrepreneurs
Easy To Pitch – Success Venture of Priyanka Madnani
Easy To Pitch was founded by Priyanka Madnani in 2017 in Gurugram in order to help the entrepreneurs master the art of pitching to investors
Women Entrepreneurs
Anushika Jain – Founder and CEO of Globalshala aims to provide 10,000 paid Internships
GlobalShala founder and CEO Anushika Jain runs a platform for scholarships, internships and online courses. It has created over 100 paid internship…
Women Entrepreneurs
Team ODA: Ashudeep Chadha on Tier-1 Technology and Data Solutions
Ashudeep Chadha, Founder and CEO of On-Demand Agility (ODA), on building a data and technology firm for global banks, its delivery and revenue mode…
Director's Stories
Lenskart – The Success Venture of Peyush Bansal
How Peyush Bansal left Microsoft, studied at IIM Bangalore and launched Lenskart in 2010. The eyewear startup became a unicorn, opened 600 stores a…
Marketing & Social Media
5 Different Ways to Raise Capital for Startups at the Idea Stage
Five proven ways to raise capital for a startup at the idea stage: grants, venture capital firms, crowdfunding, angel investors, and family and fri…
Marketing & Social Media
How to use Instagram to boost your Business?
Five ways to use Instagram to boost your business: relevant hashtags, a consistent theme, product tags, Instagram ads and partnerships with the rig…
Director's Stories
XOME Life – Food Intolerance Test Kit
XOME Life, a Bangalore startup founded in July 2020, is building a home test kit for milk and food intolerance. Learn about the team, how the kit w…
Marketing & Social Media
5 Ways to Effectively Use Email Marketing
Five ways to use email marketing to engage your customers: weekly roundups, 'you forgot something' emails, holiday campaigns, how-to emails and lin…
Marketing & Social Media
Why is Email Marketing your best bet?
Email marketing is the best way to inform your customers of any product/ service updates, launches, policy changes, campaigns, or discounts.